![]() The concern for marketers was that they wouldn't be able to deliver their ads to people based on certain activities, like if they'd visited their website, for example. ![]() If an app can't track that information, ads will become less personalized, and in turn, could be less effective. So, why were advertisers and marketers concerned? Well, a lot of ad campaigns target audiences based on their behavior online. With the iOS 14 update users needed to opt-in, or give permission, to an app to track their activity outside of the platform. To summarize, at the beginning of 2021 Apple released a new update that would impact the way that advertisers reach their audience. Wait, what happened with the iOS 14 update? ![]() In this post, we'll discuss how advertisers have navigated the iOS 14 mobile tracking changes and give you a few tips on how to have continued success with social media and online advertising. Have any new strategies evolved? What have advertisers been doing to reach their target audiences? ![]() One of the main questions has been, "How are advertisers handling the mobile tracking changes?"Įarlier this year, we talked about how this change could impact advertisers, but now, we want to follow up. It's been several months since Apple's iOS 14 update went into effect and the dust has begun to settle.
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